Pinterest: Stop Dabbling, start Dominating
Pinterest is your customers own virtual wish list with endless possibilities for the everyday business owner. As of April 2015, more than 72 million people are using Pinterest. 85 percent of which are...
View ArticleThe Power of “The Testimonial”
For marketers that have been in the game for a while, we all understand that digital marketing has quickly taken over any traditional methods we were used to. For marketers that have been in the game...
View ArticleBuild a great Buyer Persona and maximize lead generation.
We all know that in the ever-changing world that is digital marketing, relevant, and creative content is key to engaging your customer base. We all know that in the ever-changing world that is digital...
View ArticleFacebook officially announces development of “Dislike” Button
Facebook CEO Mark Zuckerberg officially announced Tuesday that Facebook is in the development process of a new “Dislike” button for its users. No mention of a completion date was given but Zuckerberg...
View ArticleAre Cinegraphs Here To Stay? We Do Love Them.
Marketing & Advertising trends change almost on a daily basis, and as an advertiser it’s sometimes tricky understanding the trends. Cinegraphs started to appear online a couple years back, made...
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Creating Holiday Content: How to Step Up Your Campaign
It’s the peak time of year to start holiday content for your marketing campaigns. Any business knows that the holiday season is one of the peak times for sales for the year, and it’s important to put a...
View Article5 Tips for Creating Your Content Marketing Strategy for Social Media
Content is king. If you’re a digital marketer you’ve probably heard that phrase since you first started in the industry. Saying content is king is still important. Developing content strategy has...
View ArticleThe Benefits of Augmented Reality and Interactive Advertising
Sometimes it’s just not enough to run a simple PPC campaign. Bigger brands want more, and they understand that to engage with people you, well, literally have to engage with them. Cue in interactive...
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How to Develop Your Instagram Identity
Instagram has quickly become one of the most important social media platforms in social media marketing. It’s helping brands achieve awareness and identity simply through posting photos. However, you...
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Video Marketing: Is Your Business Going Live?
We know what you’re thinking…ANOTHER social medium I have to add to my strategy? It seems as though everyday there is something new in social media that we just NEED to have. The truth is, video is...
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How to Make Your Images Stand Out on Social Media
Images are one of the vitals of social media. Without images, would social media even exist? Engagement, visuals and building a community is what social media is all about. So taking the time to make...
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5 Tips for Using Pinterest for Your Business
Pinterest can be a very successful part of your social media strategy if it fits your industry. It can drive traffic to your website and spread word of mouth. There are a few factors that will make...
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Your Digital Marketing Check List For 2016
You’re reading this, so you probably already know that digital is taking over marketing in more ways than one. First it was SEO…now it’s SEO, PPC, online PR, social media, paid social media, influencer...
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Storytelling Tips for Social Media Marketing
Let’s be honest, when we think about storytelling, we think fairy tales, novels and picture books with easy-to read sentences. Fair enough. That’s pretty much what storytelling is. But the term is used...
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Why Social Media is More Than Just Posting
Anyone can Tweet, post something to Facebook or upload an image to Instagram. It’s not a difficult task, which is probably why so many people question paying a premium for social media. What people...
View ArticleCan You Own a Hashtag?
Have you ever wondered if you can own a hashtag? The answer is no. Let me first give a bit of background information. The inventor of the #hashtag as we use it today is man named Chris Messina and it...
View ArticleContent Marketing Cheat Sheet for Social Media
If you struggle with content marketing, you’re not alone. Not knowing how to produce it or where to publish it, you might feel a little lost, but that’s okay because a lot of people do! When it comes...
View ArticleAdvertising on Instagram
When Instagram released advertising to the public, I was a little excited. I started seeing all the ads that were smartly targeted to me, and even I was being influenced by them (I’ve bought several...
View ArticleFacebook Reactions | The QMG Breakdown
There was the Like Button, there was the hashtag…and now there are emojis. Emojis are the latest craze to hit social media and texting. Not a day goes by that one doesn’t use an emoji to express their...
View ArticleWhat is SEM?
SEO is a term that almost all businesses are familiar with. In the simplest of terms, it means “search engine optimization”. A term that is less familiar to people however, is SEM, or “search engine...
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