We all know that in the ever-changing world that is digital marketing, relevant, and creative content is key to engaging your customer base.
We all know that in the ever-changing world that is digital marketing, relevant, and creative content is key to engaging your customer base. Essentially, business owners want to learn how to connect better with their customer base. The real question to ask is…who is your customer base, what are their interests and what are their needs as a consumer or social media follower. A strong Buyer Persona will help you accomplish this.
Buyer Personas are semi-fictional representations of your ideal customer, based on data, search and purchase history and educated forecasts. This data helps us get more connected to what the buyer might need or want. It identifies customer demographics, behavior patterns, motivations, and goals. Buyer personas cannot be determined without conducting research and should never be assumed or guessed at.
Remember, the buyer or potential customer has only a few stages they go through before they commit to a purchase; Awareness, consideration and finally, the decision stage. It is highly important to take your buyers persona into account when creating content, but also the stage in which your buyer might be. Make sure your content is in context with where your buyer is in the buying process. Catered blog posts and effective social media can help you target specific buying processes and effectively turn leads into dollars. Here at Quick Marketing we believe that great content is the key to engagement, which in turn generates leads and builds the foundation for success.