With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.
What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?
One way to become more recognized in social media, especially on Instagram, is by having more followers. Garnering a large following may seem difficult on the surface but it doesn’t have to be. If you have Facebook, you’re already on your way. With Facebook, connect your account to find a wide range of users who are looking for your brand of business or simply hoping to garner more followers.
Speaking of followers, be sure to follow your followers back. Doing this allows you to create strategic relationships on Instagram. When going through your list of followers, remember to find the companies and individuals that pique your interest and follow them back.
Marketing your brand using trends seems to be the most, well, trendy of them all. On Thursdays, for example, post an Instagram image using #ThrowbackThursday or #TBT. This may not necessarily get you all the followers but it will definitely shift the attention in your direction. Also note that you shouldn’t be stingy with the hashtags but don’t go overboard either. As a rule of thumb, three is a good number of hashtags to have. Acquire interest from different demographics but flooding your post with hashtags will look unprofessional and excessive. So, try it out and see what happens.
These are just a few of the many ways to build an Instagram following for your business but it is nonetheless a significant step in the right direction, to enhance your social media status. So, if you don’t have Instagram, then don’t waste any more time. Download the app today and discover all the magic Instagram can do for you.