t is no secret that the world is changing. From life-altering technological advances to small changes that affect our daily lives, the world is not the same as it was 10 years ago. These changes have influenced daily life across the globe, as well as most elements within it. One of the industries that has been greatly influenced by the addition of the internet is marketing. What was once paper marketing has transformed into digital marketing, and what was once fighting for air time has turned into the hunt for low hanging keywords, the online world has brought a completely new take on marketing. Social media is one of the areas in the online world that has changed the way marketing works. Are you wondering how social media has changed marketing? Let’s find out.
How has Social Media Changed Marketing?
Marketing is constantly developing with the world around it. Since marketing has never been an exact science, the strategies behind it heavily rely on what is happening in the world that they are being displayed in. From radio to newspapers, television to social media, marketing has transformed with the mediums over the past several decades. The most recent development is social media. Social media has changed marketing in several different ways.
Customer Service
Social Media has completely transformed the way that customer service functions. Customers now have the ability to engage with their favorite brands online, often with a quick and easy reply. This has also influenced the way that businesses can relate to their customers. The double ended open line of communication allows for companies to answer questions from their customers and also allows for companies to learn more about their customers, comments, or concerns. This information can be used in future campaigns and to benefit the company in the long run.
Analytics
Analytics are a game changer in the marketing world. Before the digital age, marketing efforts were felt through an increase of sales, but with no proof available. Now with digital marketing, and specifically social media marketing, analytics are available that show exactly what caused a customer to make a purchase, and even how long it took them to travel down the purchase funnel.
If you were wondering how social media has changed marketing, you should have answers now. The digital era has influenced the world, but it has completely transformed the way that marketing works. If you’re looking to increase your brand awareness and sales, a digital marketing strategy is a great place to start. Contact the experts at Quick Marketing Group today to learn about our difference packages and what our team can do for you!
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