Email is one of the most important forms of communication. Why you ask? Because everyone in this day and age has an email address! Email is also one of the fastest forms of communication to get your message across in an efficient way. With email, your customers, clients, and colleagues can reply to a large group of people simultaneously, forward content to other users, and attach media all with the simple click of a button!
So how does your email domain affect your branding? With so many people interacting with your business on a day-to-day basis, it is clear that your email’s domain makes a huge first and everlasting impression on your brand’s image.
If you think that customers don’t pay attention to the domain of your company’s main point of contact… think again! Branded emails have a marketing impact on the image your business is trying to convey. Here’s how:
Professionalism
Branded emails convey a sense of professionalism. How? Compare PrincessSusie01@gmail.com to SusieQ@ABCdesigns.com. As a customer, which one has more of a professional appeal? You’d most likely choose the latter and this is because the first one resembles a personal email while the second one has the official company name attached.
Remember to keep your personal email separate from your business’. A branded email shows that the company is legitimate, professional, and established. A generic email like Yahoo, Hotmail, Msn, or Gmail may imply that your company is inexperienced and customers may not feel comfortable doing business with you.
Try not to use these free email domains as the main point of contact with your audience as it shows that your business is not serious enough to purchase a domain name. Having a branded email not only shows that your company is established and professional, it also shows that you’re willing to take your long-term brand seriously!
Trust
If the police in your local area were to offer advice to residents of their city on how to avoid being fraud victims, one piece of advice they might give is to be cautious and avoid making purchases from any unfamiliar businesses with webmail addresses such as Gmail/Yahoo/Hotmail.
Unfortunately, fraud is a real thing. In this day and age, there are many scams out there. Therefore, customers may not feel comfortable emailing a business that uses a personal email address and may be skeptical trusting you. However, with a branded email, you provide your customers and target audience with a sense of trust, credibility, and security.
Brand Awareness
Regardless if you are a small start-up or a big enterprise, branded emails are a cost-effective way to promote your brand! No matter the size of your company, you’re never too big or too small to start building buzz around your brand.
Branded emails remind your customers that your website exists, resulting in a great deal of brand awareness. Why promote a service provider over your own website? Making your company’s email domain your brand shows potential customers exactly where to find your company’s website. If you’re not already a branded email, you’re making a huge mistake!
Cost Effectiveness
Did you know that the cost of a branded email is small in comparison to all the benefits that you can reap from it? Rather than worrying about the initial cost, think about it as more of an investment. In this ever-changing digital age, content is being constantly being created on a daily basis. As a business, you want to set yourself apart from the rest. Investing in a domain name and email address is one of the cheapest ways to do so. Think of your email as a business card. Not only is it a point of contact for your customers, it also shows your customers what your website is and how to find it.
Usability and Expandability
Branded emails are a lot easier to remember than an email address that you came up with last minute simply because everything else was taken. Additionally, branded emails allow you to use different emails for different aspects of your business, whereas a generic email domain wouldn’t. For instance, billing@ABCdesigns.com, customerservice@ABCdesigns.com, or inquiries@ABCdesigns.com.
Problems With Having an Unbranded Email Address
Not having a branded email address can negatively impact the professional image that your company is trying to convey. Your use of an unbranded email address as a contact point can make prospective customers worry about buying or doing service with you and may actually result in them going somewhere else.
Even if you have a solid brand build up around your business, this is a missed opportunity for further brand building with every piece of marketing material that gets seen with your email attached. If you are a business that is not using branded emails, what are you waiting for? Get yours today!
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The post The Marketing Impact of Using a Branded Email Address! appeared first on Quick Marketing Group.